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Customer lifetime value: the most important KPI for your business
https://www.klipfolio.com/resources/kpi-examples/saas-metrics/customer-lifetime-value
About the LTV/CAC ratio
https://www.lightercapital.com/blog/what-does-ltv-cac-ratio-tell-you/
Why does LTV matter?
https://visible.vc/blog/why-does-ltv-matter/
Don’t Raise VC Money Before You Understand Unit Economics
https://news.crunchbase.com/news/unit-economics-vc-funding/
Everything about Customer Lifetime Value
https://en.wikipedia.org/wiki/Customer_lifetime_value
The Only 10 Slides You Need in Your Pitch
https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/